Service: Visual identity & Event Branding Client: MADE IN ITALY EXPO Timeline: 20 weeks
MADE IN ITALY EXPO
The Made in Italy Expo celebrates the innovation, craftsmanship, and heritage of Italian excellence in the Southeastern United States. A week of events will connect businesses and consumers across industries while showcasing the best of Italian technology, design, fashion, food, wine, and more. Through meaningful partnerships and immersive experiences, the Expo elevates the “Made in Italy” brand and expands its cultural and economic footprint across Georgia and beyond.
PRIMARY LOGO
The primary logo lockup features the column-inspired “IT” symbol accompanied by the “MADE IN ITALY EXPO” wordmark. This configuration should be used in most applications to ensure brandconsistency
and recognition.
and recognition.
STRUCTURE
Constructed on a modular grid, the logo combines symmetry and clarity. The vertical bars form a monogram that stands strong and balanced, adaptable to both solid and outline styles. This flexibility allows for varied brand executions across media.
SECONDARY LOGOS
APPLICATION
SOCIALS
Created engaging social media content that highlighted sponsors, featured exhibitors, promoted event experiences, and kept attendees informed before and during the expo.
BRAND APPLICATION
Worked alongside Valentina Vidali to develop branded merchandise and event collateral, designing business cards, tote bags, pins, wristbands, badges, advertisements, and signage that reinforced the expo's visual identity.
BRAND APPLICATION
Developed environmental graphics and informational signage for sponsor exhibits, creating a consistent visual language that connected a diverse range of Italian brands, manufacturers, artisans, and culinary partners while allowing each exhibitor to showcase its unique products and story.
FASHION SHOW
Supported the creative execution of the Made in Italy Fashion Show by collaborating on model casting, runway planning, stage design, and backstage coordination while applying the event identity across graphics and on-site experiences.
