Service: Visual identity & Event Branding Client: MADE IN ITALY EXPO Timeline: 20 weeks
TERMINUS
Following the success of Phase 1, rehired as Senior Graphic Designer for Phase 2 of AIG’s nine-floor Innovation Hub in Atlanta to focus on the execution of environmental branding deliverables. Responsibilities included completing the signage system, finalizing wayfinding, designing glass distraction markers, and developing a floor naming and icon system—with all files prepared for fabrication in collaboration with Gensler and production partners.
OFFICE NAMING SYSTEM
The naming system organized floors by Atlanta neighborhoods within their respective north, south, east, and west quadrants, using each area’s most iconic streets and landmarks as inspiration for custom icons that anchor the wayfinding and celebrate the city’s identity.
