Service: Event Branding Client: Mechanical Contractors Association of America Timeline: 8 Weeks
THE EVENT
The Mechanical Contractors Association of America (MCAA) is a national trade association representing the mechanical contracting industry across the United States. Its Annual Convention is the organization's premier annual event, bringing together contractors, manufacturers, students, and industry leaders for five days of educational programming, networking, exhibits, and special events. The 2026 convention was held March 15–19, 2026, at the JW Marriott in Phoenix, Arizona.
YES& developed the visual identity for the 2026 MCAA Annual Convention, creating a bold, vibrant brand system with dynamic graphics, expressive typography, and a cohesive visual language that carried across every event touchpoint.
DESIGN EXECUTION
My role focused on translating the event identity into cohesive physical and digital experiences by designing
on-site signage, environmental graphics, stage graphics, presentation decks, award materials, motion style frames, digital displays, and branded collateral across the five-day convention.
on-site signage, environmental graphics, stage graphics, presentation decks, award materials, motion style frames, digital displays, and branded collateral across the five-day convention.
Worked closely with creative directors, designers, account managers, and print production vendors to execute a cohesive event experience from concept through production.
PRODUCTION
Prepared production-ready artwork for both print and digital applications, ensuring every asset met technical specifications and was optimized for final output and installation.
Maintained visual consistency across every touchpoint by adapting the event identity for a wide range of print, digital, and environmental applications while preserving the integrity of the brand system.
