Service: Editorial Design & Brand Analysis Brand: 2 x 4 Timeline: 8 Weeks
2 x 4 DESIGN BOOK
This book is a 200-page promotional book created for 2x4, a New York–based design firm celebrated for its bold conceptual work, cultural fluency, and systems-based thinking. Produced as part of a SCAD studio course, the book functions as a comprehensive company profile—showcasing projects ranging from exhibition and environmental design to branding, packaging, and cultural collaborations. It also highlights the studio’s history, workplace philosophy, and creative team.
THE ENCLOSURE
The book is housed in a custom enclosure made from laser-cut MDF, spray-painted matte black for a sleek yet tactile finish. The spine features an engraved “2x4”, revealing the natural wood beneath for a subtle contrast and crafted detail. This material choice bridges precision and raw authenticity—mirroring the studio’s balance of conceptual sophistication and hands-on execution. To complete the experience, matching bookmarks were produced from the same laser-cut MDF, serving as both functional tools and collectible keepsakes that extend the project’s material-driven identity.
