Service: Experimental Motion Collaboration with Gryphon Coovadia Timeline: 5 weeks
A fake Drake track goes viral.
No studio. No label.
Just bars.
And an AI voice.
It starts as a joke.
Then Metro Boomin samples it.
Now it’s part of a real diss.
The internet runs with it.
Remixes. Memes.
Deepfakes. Freestyles.
It wasn’t real.
But it felt real.
BBL Drizzy hit because it sounded true.
AI didn’t break in.
It got invited.
For this time-based typography project, we reinterpreted a Wired article on BBL Drizzy—a viral AI-generated Drake parody track that unexpectedly reshaped conversations around authorship, identity, and creativity in music. What began as a joke made with free AI voice tools by comedian King Willonius was quickly sampled by Metro Boomin and transformed into a cultural moment, signaling how fast internet-native media can disrupt the industry.
The project also allowed us to experiment with emerging tools—including AI voice generators and video-generation platforms—pushing beyond familiar workflows. Rather than viewing AI as a replacement for creativity, we framed it as an extension of it: a medium that can amplify ideas, distort expectations, and open new avenues of expression.
