In collaboration with Pinkflamino USA
Service: Branding & Visual Identity Client: TUNNL × Versus Timeline: 5 Weeks
TRAX bridges the gap by blending motorsports, music, fashion, and art into an immersive, culture driven experience built for the next generation.
TRAX is an immersive experience designed for a new generation of creators and innovators. Built for a younger audience (20–25 years old), the brand is a flexible identity system that adapts across genres and collaborations while staying consistent across both real-world activations and digital platforms.
LOGO
The ‘X’ mark serves as the brand’s focal point and primary social icon. Inspired by the shuffle symbol and intersecting paths, it embodies movement, cultural exchange, and creative energy—positioning TRAX as more than an event, but a symbol of culture and connection.
Beyond the core black TRAX logo, the system includes variations tailored for different applications. The Grey Box Logoprovides a bold, structured presence for packaging and merchandise. The Yellow & Grey Box Logo introduces contrast and vibrancy for high-energy promotions and signage. The Outlined Logo offers a lightweight, adaptable version suited for motion graphics and overlays.
SOCIAL ICON
The ‘X’ mark serves as the brand’s focal point and primary social icon. Inspired by the shuffle symbol and intersecting paths, it embodies movement, cultural exchange, and creative energy—the essence of TRAX.
VISUAL SYSTEM
A chrome CD anchors the visual identity, acting as a container for ads, photography, and brand assets. This device allows TRAX to unify motorsport promotions, fashion campaigns, and music events within a cohesive yet adaptable system, creating a bold and instantly recognizable design language.
