Service: Environmental Design & way-finding Client: AIG × Gensler Timeline: 5 weeks
Team
Raymundo Ramirez
Kalina Richards
Valentina Vidali
Kalina Richards
Valentina Vidali
TERMINUS
Following the success of Phase 1, rehired as Senior Graphic Designer for Phase 2 of AIG’s nine-floor Innovation Hub in Atlanta to focus on the execution of environmental branding deliverables. Responsibilities included completing the signage system, finalizing wayfinding, designing glass distraction markers, and developing a floor naming and icon system—with all files prepared for fabrication in collaboration with Gensler and production partners.
OFFICE NAMING SYSTEM
The naming system organized floors by Atlanta neighborhoods within their respective north, south, east, and west quadrants, using each area’s most iconic streets and landmarks as inspiration for custom icons that anchor the wayfinding and celebrate the city’s identity.
SIGNAGE
The signage design echoes the curvature of Atlanta’s historic railroads and the building’s floor layout.
MATERIALS
Two material options were developed for the signage system: aluminum or black anodized metal—both selected for their durability, refined finish, and ability to complement the architectural environment.
ICONOGRAPHY
To differentiate between chat, small and medium, we’ve linked the room size to the number of lines on the train tracks.
LARGE CONFERENCE ICONOGRAPHY
Unique icons, specific to each large conference space and district.
